Case Study

Case Study: Generali France Supports Financial Advisors With Innovative Mobile B2B App

With The Launch Of iNomineo, Generali Focuses On A Major Revenue Source

May 24th, 2011
Peter Wannemacher, Principal Analyst
Peter Wannemacher Principal Analyst
Bill Doyle, null
Bill Doyle
With contributors:
Thomas Husson , Benjamin Ensor , Beth Hoffman

Summary

Generali France's iNomineo app for the iPhone offers financial advisors mobile access to client information, details of clients' holdings and past transactions, and graphic illustrations of market changes. Nine months after launch, one in 10 advisors served by Generali were using iNomineo at least weekly — demonstrating the latent demand among independent advisors for a mobile B2B offering. Forrester believes Generali France is a pioneer of a trend that will see more financial providers using the mobile channel to support agents and advisors.

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