Advanced Search

Save Or Share This Report

For B2C Marketing Professionals

Case Study: HP Deploys A DMP To Harness Audience Data

March 26, 2012

Primary author headshot

Authors

  • By Joanna O'Connell
  • with Emily Riley,
  • Sarah Takvorian

Why Read This Report

Hewlett-Packard, a leading technology provider with a global footprint, saw an opportunity to significantly improve its digital marketing efforts by creating a universal framework for user-level data collection and usage. Read this case study to find out how HP partnered with its global media agency, Omnicom Media group (OMG) and deployed BlueKai's data management platform (DMP) to help standardize and centralize the management of its data assets in the US and more effectively target and message to users on-site and off-site. Based on promising results to date, HP will expand the DMP implementation globally.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Recommended Research