Case Study: Harrah's Entertainment Nurtures a Customer Insights Culture
July 23, 2007
Why Read This Report
Harrah's Entertainment's customer insight team tracks almost 80% of its revenue on a "Total Rewards" card, the firm's customer loyalty program, giving the company amazing insight into its customer activity. Harrah's successfully leverages the rich insights within its customer database across the organization informing marketing, customer interventions on-site at properties, and online interactions. How valuable is this asset to Harrah's? David Norton, SVP of Relationship Marketing — the person that leads this initiative at Harrah's Entertainment — is on the firm's senior executive team.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Also in Collection: Best Practices: Socializing The Customer Database
Best Practices: Socializing The Customer Database
July 23, 2007 | Dave Frankland
Case Study: 1-800-FLOWERS.COM Turns Customer Knowledge Into A Corporate Asset
July 13, 2007 | Dave Frankland
Brief: Organizing For Customer Insights — And What Matters More
March 28, 2016 | Cinny Little
Quick Take: Facebook's f8 Announcements Mark A Sea Change In User Privacy
May 2, 2014 | Fatemeh Khatibloo
The Age Of The Customer Requires A More Intelligent Enterprise
January 22, 2014 | Jody Sarno