Case Study

Case Study: Honda Puts Brand Effectiveness In High Gear With Consumer Neuroscience

Test Your Brand Strategy On The Track Before Race Day

February 6th, 2018
Dipanjan Chatterjee, VP, Principal Analyst
Dipanjan Chatterjee VP, Principal Analyst
With contributors:
Keith Johnston , Olivia Morley , Rachel Birrell

Summary

Honda used consumer neuroscience to test several advertising creative executions. This enabled the car company to unearth findings that optimized its campaigns in a way it could never imagine doing with traditional testing. CMOs: If you are designing consumer-facing communications or experiences, such as video ads, user interfaces, or retail experiences, this report will open your eyes to a new and far more effective way to measure and optimize your efforts.

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