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For CMO Professionals

Case Study: Honda Puts Brand Effectiveness In High Gear With Consumer Neuroscience

Test Your Brand Strategy On The Track Before Race Day

February 6, 2018

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Why Read This Report

Honda used consumer neuroscience to test several advertising creative executions. This enabled the car company to unearth findings that optimized its campaigns in a way it could never imagine doing with traditional testing. CMOs: If you are designing consumer-facing communications or experiences, such as video ads, user interfaces, or retail experiences, this report will open your eyes to a new and far more effective way to measure and optimize your efforts.

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Table of Contents

  • Honda Seeks A Richer Understanding Of Engagement With Its Ads
  • Engagement Comes From The Sights And Sounds Of A Story Well Told
  • Neuroscience Findings Drive Change And Increase Impact
  • Recommendations

  • Supplement Traditional Ad Testing With Consumer Neuroscience
  • Supplemental Material
  • Related Research Documents

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