Case Study

Case Study: How CX And Digital Teams Collaborate To Deliver On Brand Promise

Aon Adapts To A Changing Market Landscape And Increased Customer Expectations

January 11th, 2019
Michael Barnes, null
Michael Barnes
With contributors:
Frederic Giron , Zhi-Ying Barry , Seles Sebastin , Bill Nagel

Summary

Financial services firms, including those in wealth management and retirement planning, are struggling to thrive in a disrupted market. They're challenged to reinvent often mature brands, deliver a world-class digital experience, and ensure ongoing trust in an industry facing increased scrutiny. This Aon case study provides insight and guidance for customer experience (CX) professionals seeking to transform their firm's CX.

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