Advanced Search

Save Or Share This Report

For eBusiness & Channel Strategy Professionals

Case Study: How Postbank Uses Multiple Channels To Follow Up Online Applications

December 7, 2010

Primary author headshot


Why Read This Report

One of Postbank's strategic goals is to be the "No. 1 multichannel bank in Germany." To deliver this objective, the bank has implemented multichannel sales processes — like following up open online applications with email and telephone calls — with remarkable success. Postbank is now reaping the benefits of a long-term process of developing a multichannel architecture and CRM functionality — all based on a clear multichannel strategy.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Also in Collection: Best Practices In Multichannel Marketing, Sales, And Service

Recommended Research