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Case Study: How Postbank Uses Multiple Channels To Follow Up Online Applications

December 7, 2010

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Why Read This Report

One of Postbank's strategic goals is to be the "No. 1 multichannel bank in Germany." To deliver this objective, the bank has implemented multichannel sales processes — like following up open online applications with email and telephone calls — with remarkable success. Postbank is now reaping the benefits of a long-term process of developing a multichannel architecture and CRM functionality — all based on a clear multichannel strategy.

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