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Case Study: How Sparkassen Lead Germany's Mobile Banking Market

Sparkassen Combine A Corporate Mobile Offer With Regional Principles

June 14, 2011

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  • By Vanessa Niemeyer, Ph.D.
  • with Benjamin Ensor,
  • Sabine Poltermann,
  • Myriam Da Costa

Why Read This Report

Germany's regional Sparkassen became the first banks to launch a mobile banking iPhone app in Germany and now offer a broad range of mobile services including application and browser-based functionalities as well as a corporate mobile site that can be customized by the regional Sparkassen. This leading position in mobile banking has been won by managers at Sparkassen central organizations who recognized the importance of the channel and were determined to innovate. They have helped to change the image of the Sparkassen, and this has resulted in more than 1 million people downloading the apps. eBusiness executives can learn from their determination to be creative, willingness to experiment, and enthusiasm for meeting customers' high expectations.

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Table of Contents

  • Situation: Innovative Spirit Drove The Mobile Banking Development
  • Best Practice: Sparkassen Offer A Broad Range Of Mobile Services
  • Process: The Mobile Offering Was Developed In A Dynamic Process
  • Results: Sparkassen Reached High-Potential Customers Via Mobile Banking
  • Next Steps: PFM, Brokerage, And Sales Elements Will Be Launched Shortly

  • Be Creative, Quick, And Customer-Oriented To Win In The Mobile Channel
  • Related Research Documents