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Case Study: Insights Are In The Driver's Seat At Gojek

August 19, 2020

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Why Read This Report

Originating as a ride-hailing platform in Indonesia, Gojek, the Southeast Asian super-app platform for on-demand services, is an advanced insights-driven business. The company has grown exponentially in a dynamic environment by putting insights at the heart of its strategy. Business technology leaders on a path to insights-driven success have much to learn from Gojek's example.

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Table of Contents

  • Insights-Driven Firms Have Different DNA
  • Situation: The Battle For Data Heats Up In Southeast Asia
  • Vision: It's Data Or Nothing At Gojek
  • Approach: Process, Tooling, And Structure Drive Outcomes
  • Results: Insights-Powered Hypergrowth Fuels Gojek's Expansion
  • Recommendations

  • Stay True To Insights-Driven Principles
  • Supplemental Material
  • Related Research Documents

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