Case Study

Case Study: Intel's "Social Media Center Of Excellence" Responds In Real Time

April 28th, 2011
Zach Hofer-Shall, null
Zach Hofer-Shall
With contributors:
Allison Smith , Josh Bernoff

Summary

Intel has an internal team of seven employees — aligned by business function — to listen to the groundswell, engage in online discussion, and set corporate guidelines for social media. The cross-functional "center of excellence" monitors vast amounts of conversation about the popular technology brand and acts on its findings in real time. How does a large and popular technology brand do this? By following a predefined process for action and working with multiple vendors for assistance.

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