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Case Study: Intesa Sanpaolo Drives A Customer-Obsessed Digital Transformation

Intesa Sanpaolo Digitizes Its Business Strategy To Boost Its Transformation

February 13, 2018

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Why Read This Report

When Intesa Sanpaolo embarked on its digital business transformation program in 2014, it recognized the need to systematically look through the customer lens to deliver great customer experiences. It also knew it would have to digitize the very core of its business to drive long-term change. This case study outlines how the bank executed its strategy, starting with an overhaul of its digital banking platforms, and how that led to a wider operational transformation of the organization.

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Table of Contents

  • Situation: Intesa Could No Longer Postpone Its Digital Transformation
  • Vision: The Bank Wanted To Drive An Outside-In Transformation
  • Best Practice: The Bank Deepened Customer Engagement With Digital
  • Intesa Is Digitizing Its Business Strategy To Boost Its Transformation
  • Results: It's Early Days, But There Are Some Positive Outcomes
  • Recommendations

  • Embed Customer Centricity At Each Stage Of Your Transformation
  • Supplemental Material
  • Related Research Documents

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