Case Study

Case Study: MetricStream Builds B2B Community With ComplianceOnline

June 17th, 2009
Laura Ramos, Vice President, Principal Analyst
Laura Ramos Vice President, Principal Analyst
With contributors:
Peter Burris , Tim Harmon , Christina Lee

Summary

As a premier destination for content, training, and advisory services dedicated to regulatory compliance, IT governance, and corporate risk management, ComplianceOnline is a model online community that delivers two million visitors annually to MetricStream's back door. Business-to-business (B2B) marketing professionals can learn that building a successful B2B community need not break the bank if they focus on three key lessons: Gather the best content, encourage the community to vet and contribute to it, and give members equal opportunity to engage with potential buyers who visit.

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