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For B2B Marketing Professionals

Case Study: MetricStream Builds B2B Community With ComplianceOnline

June 17, 2009

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Authors

  • By Laura Ramos
  • with Peter Burris,
  • Tim Harmon,
  • Christina Lee

Why Read This Report

As a premier destination for content, training, and advisory services dedicated to regulatory compliance, IT governance, and corporate risk management, ComplianceOnline is a model online community that delivers two million visitors annually to MetricStream's back door. Business-to-business (B2B) marketing professionals can learn that building a successful B2B community need not break the bank if they focus on three key lessons: Gather the best content, encourage the community to vet and contribute to it, and give members equal opportunity to engage with potential buyers who visit.

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Table of Contents

  • The Situation: Paving New Inroads Into A Competitive Market
  • Actions: Create An Online Destination For The Compliance Industry
  • Results: ComplianceOnline Generates Leads And Business
  • Analysis: Community Marketing Delivers Measurable Business Value
  • WHAT IT MEANS

  • Next Steps: Use A Community Platform To Expand Business Opportunities
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