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For Application Development & Delivery Professionals

Case Study: Myntra Embraced Artificial Intelligence To Transform Its Business Model

Experimentation And Discipline Are Key To Thriving On Emerging Technologies

November 27, 2018

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Why Read This Report

Application development and delivery (AD&D) professionals and business leaders struggle with the question of how to adopt emerging technologies such as artificial intelligence (AI) within their business. The challenge of creating truly meaningful business impact without being swept away in the undertow can be daunting. Learn how Myntra successfully experimented with, embraced, and is thriving on artificial intelligence.

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Table of Contents

  • Every Business Is A Technology Business
  • Challenge: Building Superstar Brands In An Age Of Constant Change
  • Approach: Rethink The Fashion Value Chain And Apply Data Science
  • Results: Sustainable Early Success Fuels Appetite For Transformation
  • Recommendations

  • Embrace Risk And Experiment
  • Supplemental Material
  • Related Research Documents

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