Trends Report

Case Study: Nike+ GPS iPhone App Enhances The Running Experience

An Empowered Report: Nike Creates A Location-Aware Mobile Experience

October 5th, 2010
J. P. Gownder, Vice President, Principal Analyst
J. P. Gownder Vice President, Principal Analyst
Seth Fowler, null
Seth Fowler
With contributor:
Laura Wiramihardja

Summary

Nike has created an integrated line of Nike+ products that support its customers' athletic activities through mobile and social means. Nike+ GPS leverages the most advanced capabilities of smartphones to create an engaging experience for runners; they can use the app to enhance a single run or to take part in a larger social environment that connects their personal experience with that of their friends and other runners. As outlined in Forrester's new book Empowered, successful companies can create more engaged, more connected, and more empowered consumers by taking quick advantage of disruptive technology — in this case, smartphones.

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