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For Customer Experience Professionals

Case Study: Pizza Pizza Cooks Up A Successful Mobile App

February 22, 2012

Primary author headshot


  • By Vidya L. Drego
  • with Adele Budovsky,
  • Allison Stone

Why Read This Report

One of Canada's largest pizza chains wanted to be the first to market with a mobile experience that offered greater convenience to its customers. The company partnered with mobile agency Plastic Mobile, and together the two firms engaged in a customer-centric design process that resulted in a mobile app that exceeded their expectations. Firms new to mobile and even those that are planning second- or third-generation mobile offerings can learn from Pizza Pizza's example.

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Table of Contents

  • Situation: Pizza Pizza Wanted To Increase Customer Convenience
  • Best Practice: Pizza Pizza Begins By Digesting Customer Feedback
  • Best Practice: Pizza Pizza Delivers Fresh And Convenient Solutions
  • Best Practice: Pizza Pizza Tests Ideas Before They Are Fully Baked
  • Best Practice Results: Pizza Pizza App Doubles Monthly Mobile Orders

  • Follow Pizza Pizza's Recipe For Success
  • Related Research Documents