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Case Study: Singapore Post Makes A Good Start On Social Marketing

Use The Marketing RaDaR As A Framework For Social Media Tactics

January 20, 2015

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Why Read This Report

This report provides marketing leaders with a case study examining Singapore Post's use of social marketing to understand and serve local and regional online customers. It unveils the company's strategic intent and how its social marketing objectives align with Forrester's marketing RaDaR to drive business success.

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Table of Contents

  • The Marketing RaDaR Sets The Framework For Social Marketing
  • SingPost's Social Marketing Objectives Are Consistent With RaDaR
  • RECOMMENDATIONS

  • Social Marketing Must Start At The Top
  • Supplemental Material
  • Related Research Documents

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