Case Study

Case Study: Time Inc. Shows The Value Of Mobile Direct Response

March 29th, 2007
Christine Overby, null
Christine Overby
With contributors:
Julie Katz , Sarah Glass , Charles Golvin

Summary

Time Inc., an early adopter of mobile marketing, has gleaned numerous best practices from not only its own mobile marketing efforts but also those of its advertising partners. Among these best practices: Leverage mobile as a direct response mechanism, keep the message simple, and don't underestimate the growing pains of an emerging channel.

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