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For Customer Experience Professionals

Case Study: UK Bank Virgin Money Transformed CX And Improved Business Outcomes

Virgin Money Used A Merger As An Opportunity To Align Its Culture On Customer Experience

April 7, 2020

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Why Read This Report

Virgin Money found a way to save money, build customer centricity, and align the organization around the North Star of customer experience (CX). CX professionals should read this case study to learn why and how Virgin Money matured its CX practice.

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Table of Contents

  • Leveraging A Merger To Accelerate CX Transformation
  • Transforming By Ramping Up Targeted CX Competencies
  • Recommendations

  • Set Your Feet On The Path To CX Maturity
  • Related Research Documents

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