Save or Share this Report

For B2C Marketing Professionals

Case Study: USA Network Wins Over Fans Through Gamification

Club Psych Gives "Psych-Os" A Place To Engage

September 28, 2011

Primary author headshot


Why Read This Report

USA Network (USA) has long-running TV series that have created a huge inventory of syndicated content. Hoping to use this surplus of content along with original content to further engage its fans, USA partnered with Bunchball to "gamify" its show Psych by creating a gamified microsite called Club Psych. Engagement boomed as loyal fans consumed and shared content in exchange for points. The results were so successful that USA has extended its gamification efforts to mobile devices such as phones and tablets and has gamified more network shows.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Recommended Research