Case Study: Win Customers With Mobile Analytics
Lark Automates, Scales, And Evolves Coaching Through Artificial Intelligence — A Story Told Through Forrester's IDEA Framework
May 22, 2015
Why Read This Report
Mobile may save your life — no, really! Mobile has changed consumer expectations and given enterprises the ability to engage with their customers anytime, anywhere, and in a contextually relevant way. Healthcare and fitness services are using mobile to engage with consumers in the right mobile moments to help them make good decisions. Lark Technologies has built a mobile app that delivers coaching in mobile moments to help solve insomnia and obesity problems. Thousands of services are pursuing helping consumers live healthier lives, but Lark is doing something unique — using analytics and artificial intelligence (AI) to scale coaching — and CI pros should take note. Utilizing an intelligence platform built by melding in-house and off-the-shelf components, Lark's product team uses customer analytics and insights as the fuel to drive product development and make mobile moments more useful and engaging. This case study illustrates — through the lens of Forrester's IDEA cycle — Lark's methodical approach to delivering life-changing mobile moments.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- The IDEA Cycle: A Methodical Approach To Mobile Engagement Design
- Lark Identifies Mobile Moments To Support Health Among The Masses
- Lark's Design Is Fueled By AI To Boost Coaching Efficacy
- Lark Engineered Its Platform Using Custom-Built And Existing Tools
- Analytics And Measurement Give Lark The Intelligent Advantage
- Lark's Approach Is Increasing Its Relevance To Users
- Take Lark's Lead To Succeed With Mobile Applications
- Related Research Documents
TechRadar™: Mobile Marketing, Q1 2016
March 14, 2016 | Jennifer Wise
Complement Your EMSS With Best-Of-Breed Point Solutions
January 25, 2017 | Rusty Warner
Mobile Messaging: Catalyst And Core Channel For Commerce
May 23, 2016 | Julie A. Ask