Report

Case Study: Programmatic Product Placement Is Ready For Prime Time In China

The Hunan Broadcasting System Leverages AI To Digitize Product Placement
September 30th, 2019
With Contributors:
Han Bao
and Bill Nagel

Summary

B2C marketers should read this report to understand what PPP is and how it helps broadcasters embed relevant brand messages in their shows without interrupting the viewer experience.

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