Case Study: Programmatic Product Placement Is Ready For Prime Time In China

The Hunan Broadcasting System Leverages AI To Digitize Product Placement
September 30th, 2019
With Contributors:
Han Bao
and Bill Nagel


B2C marketers should read this report to understand what PPP is and how it helps broadcasters embed relevant brand messages in their shows without interrupting the viewer experience.

Want to read the full report?

This research is not available for purchase at this time.

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.