Case Study

Case Study: Take A Focused And Disciplined Approach To Drive Chatbot Success

OCBC Bank Created A Marketing Chatbot To Accelerate Revenue Growth

July 21st, 2017
With contributors:
Frederic Giron , Diane Deng , Michael Barnes , Julie Ask , Bill Nagel


Marketing teams are increasingly interested in leveraging branded chatbots, but most struggle to deliver business value. OCBC Bank in Singapore is bucking the trend: The bank recently created Emma, a chatbot focused on home loan leads, which successfully delivered positive business outcomes within six months. B2C marketing professionals can learn from OCBC's experience to improve their chatbot's chance of success.

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