Case Study

Case Study: Tech-Driven Innovations Transform Global Shipping

OOCL Transformed The Shipping Industry With AI, IoT, And Blockchain

January 27th, 2020
Guannan Lu, null
Guannan Lu
Danny Mu, null
Danny Mu
With contributors:
Frederic Giron , Dane Anderson , Han Bao , Nancy Lin , Bill Nagel


Global shipping is sailing into the stiff headwinds of a challenging macroeconomic environment. Combining algorithms with atoms will generate new opportunities in this capital-heavy industry. Global shipping firm Orient Overseas Container Line (OOCL) actively embraced emerging technologies to optimize shipping operations and drive business breakthroughs. This report details OOCL’s experiences to show CIOs how firms can drive digital transformation to become customer-obsessed and expand this attitude into the entire ecosystem.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.