Casual Home Workers Embrace The Digital Home
Create Seamless Networked Experiences That Bridge The Work/Life Boundary
February 19, 2009
Why Read This Report
Home workers' unique blend of personal and professional technology needs makes them a tech-savvy and potentially lucrative segment of the consumer market for service providers, PC and device manufacturers, and software vendors. But even the casual home worker — a consumer who brings home his or her work PC after hours on occasion without a formal telecommuting program — tends toward being a technophile, especially when it comes to the digital home. These consumers already engage regularly with connected technology and crave more. Consumer product strategists should take note and adjust their strategy to accommodate this highly advanced consumer segment.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Casual Home Workers Love Connected Devices
- Casual Home Workers Need Sophisticated Digital Home Products
- Related Research Documents
Benchmark 2008: Forecast Growth Of Devices And Access In The US
July 25, 2008 | Charles S. Golvin
Benchmark 2008: Gen Y And Gen X Lay Their Digital Home Foundations
July 21, 2008 | Charles S. Golvin
Benchmark 2007: Digital Home Foundations Grow
October 30, 2007 | Charles S. Golvin