Trends Report

Challenge Traditional Leadership To Win At Digital Transformation

Chief Digital Officers Can Thrive, But The Role Is A Double-Edged Sword

February 5th, 2018
Danielle Jessee, Researcher
Danielle Jessee Researcher
With contributors:
Stephen Powers , Sharyn Leaver , Benjamin Ensor , Benjamin Arnold , Peggy Dostie

Summary

More than half of firms are in the grip of digital transformation, yet too many place their faith in traditional functional leaders. Digital business demands a new breed of leaders, those that place the customer front and center and work across functions to drive systematic, lasting change in their organizations.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.