Advanced Search

Save or Share this Report

For B2C Marketing Professionals

Change Is Good, Even For Loyalty Programs

How To Evolve Your Program Without Alienating Members

October 19, 2016

Authors

Why Read This Report

When it comes to loyalty programs, change isn't always bad. After all, B2C marketers must modify their program benefits and engagement mechanisms to keep empowered customers interested and participating. But sometimes, consumer perception of even the most well-intentioned changes is not what marketers expect and hope for. Whatever the impetus for change, this report will help B2C loyalty marketers get smarter about their approach to change and how they manage and mitigate the consumer response.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Loyalty Strategies Must Change To Meet Customer And Business Needs
  • Don't Let Fear Of A Consumer Conniption Check Your Progress
  • Recommendations

  • Stabilize Your Program Evolution With An Enhancement Road Map
  • Supplemental Material
  • Related Research Documents

Recommended Research