Trends Report

Channel Partners' Needs In The Era Of Cloud

Financing, Marketing, And Collaboration Top Their Wish Lists

January 14th, 2011
Tim Harmon, null
Tim Harmon
With contributors:
Peter Burris , Eric Hsieh

Summary

Channel partners are afflicted with "cloud identity disorder" — the symptomatology of which is characterized by confusion and fear about their place in the cloud computing demand chain and doubt of tech vendors' abilities and intentions to help them transform their businesses. For both channel partners and tech vendors, this is a time of demand chain realignment; it's also an opportunity for tech vendors to forge new relationships with hungry channel partners willing to experiment with their business models.

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