Trends Report

Charting The 2015 Landscape Of Market Research Online Community Offerings

Forrester's Guide To Selecting A Qualitative Vendor

August 26th, 2015
With contributors:
Reineke Reitsma , Gina Fleming , Theresa Pappafotopoulos , Rachel Birrell

Summary

Research professionals considering a private market research online community (MROC) can choose from a range of providers with offerings that vary across multiple criteria, including their focus on the online community product (software) or the service (analysis and activation). To choose the offering that best meets their business needs, customer insights (CI) professionals need to consider how each MROC provider differentiates itself and how it delivers its solution. This report examines how 14 of the major players in the MROC space leverage community tools and insights to bolster their position as leaders and innovators in the qualitative research industry.

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