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For B2B Marketing Professionals

Chatbots And Virtual Assistants Can Help B2B Organizations Close The Digital Experience Gap

Automated Conversational Engagement Meets The Modern B2B Buyer's Need For Immediacy

December 11, 2020

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Why Read This Report

Social distancing has fast-forwarded the B2B buyer journey into an almost exclusively digital adventure. With face-to-face meetings all but impossible, buyers are seeking experiences and content delivered primarily though channels such as vendor websites, search engines, and technology information websites. Organizations that fail to meet their buyers' increased expectations for help throughout omnichannel digital journeys will lose market share to competitors that do. Chatbots and virtual assistants (VAs) can help B2B organizations close this digital experience gap.

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Table of Contents

  • Social Distancing Is Making It Harder To Engage Customers
  • Chatbots And VAs Can Efficiently Fill The Digital Experience Gap
  • But You Need To Take A Customer-Obsessed Approach To Deployment
  • Automated Digital Conversations Will Become Ubiquitous
  • Recommendations

  • Add Emotion, Improve Your Insights, And Plan For The Future
  • Supplemental Material
  • Related Research Documents

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