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For B2C Marketing Professionals

Chinese Mobile Consumers Are An Attractive But Unique Audience

How Mobile Marketing Differs In The Largest Smartphone Market In The World

February 3, 2014

Why Read This Report

China is the largest smartphone market in the world, with what appear to be highly sophisticated mobile users. Metro Chinese consumers use mobile for everything from social media to watching video to shopping. However, when we look deeper into how they engage in these activities, the facts become far more complex than expected. This report will help marketing leaders understand China's unique mobile consumers and uncover some unexpected challenges in reaching them.

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Table of Contents

  • Chinese Consumers Are Sophisticated Mobile Users — On The Surface
  • Marketers Must Think Beyond Regions To Engage Chinese Consumers

  • Customize Your Strategy For Your Unique Chinese Consumer
  • Supplemental Material
  • Related Research Documents

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