Trends Report

Choose B2B eCommerce Features That Matter

Where B2B Companies Are Spending Money In 2014

May 29th, 2014
Andy Hoar, null
Andy Hoar
With contributors:
Carrie Johnson , Douglas Roberge , Laura Naparstek

Summary

Forrester partnered with Internet Retailer magazine to survey 155 B2B eCommerce professionals and produce first-of-its-kind sell-side B2B eCommerce benchmarks. The survey developed detailed insights related to B2B budget and spending plans; customer experience comparisons with B2C; feature, function, and site component priorities; site measurement and metrics; and mobile and tablet plans. This report outlines and benchmarks the B2B eCommerce-related features and functions that B2B companies have planned for 2014.

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