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For eBusiness & Channel Strategy Professionals

Choose The Right Metrics For Commerce Apps

Performance Management: The Mobile eBusiness Playbook

November 21, 2017

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This is the Performance Management report in The Mobile eBusiness Playbook For 2018.

Why Read This Report

Metrics are key to enabling smart business decisions. Too many digital business professionals want to benchmark their performance against their competition rather than devise a scorecard that aligns with their own objectives, resources, and customer base. Digital business professionals should create a timeline to evolve metrics from adoption to engagement to business outcomes, forecast realistic targets, and choose smart metrics given their goals. Exercise caution with external benchmarks, as apples-to-apples comparisons are tough to find. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Keep Your Mobile Goals Top Of Mind To Manage Performance
  • Recommendations

  • Map Your Own Journey To Manage Performance
  • Supplemental Material
  • Related Research Documents

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