Choose The Right Metrics For Commerce Apps

November 21st, 2017

Julie Ask

With contributors:

Martin Gill , Laura Naparstek , Jaclyn Galan , Peggy Dostie

Summary

Metrics are key to enabling smart business decisions. Too many digital business professionals want to benchmark their performance against their competition rather than devise a scorecard that aligns with their own objectives, resources, and customer base. Digital business professionals should create a timeline to evolve metrics from adoption to engagement to business outcomes, forecast realistic targets, and choose smart metrics given their goals. Exercise caution with external benchmarks, as apples-to-apples comparisons are tough to find. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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