Report

Choosing The Right Media Mix: North America

From Creating Awareness To The Act Of Purchase
January 16th, 2009
With Contributors:
Jaap Favier
and Jean-Yves Lugo

Summary

Media planning is ever more complex and dynamic. Americans use many different media — from TV to blogs — and their usage changes every year. Some media help drive brand awareness, and some drive loyalty. Some media have a young, urban audience; some have

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