Best Practice Report

Combine Digital Measurements For Intelligent Engagement

November 12th, 2018
Cinny Little, null
Cinny Little
James McCormick, null
James McCormick
With contributors:
Jeremy Vale , Gene Leganza , Elizabeth Hoberman

Summary

Customer insights (CI) professionals have a wealth of data resources and technology at their disposal to measure digital customer interactions. But many programs still fail to capture a complete set of metrics, leaving you blind to how your customers’ perception of your digital experience affects their relationship with you. Read this report to hone your measurement programs and get the holistic view of customer experience (CX) that everyone needs.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.