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For B2C Marketing Professionals

Committing To Meaningful Digital Metrics

July 15, 2009

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Online marketers are much more comfortable measuring their direct response campaigns than either brand or social marketing ones in part because they lack useful key performance indicators (KPIs) for brand and social media efforts. In order to measure the value of all types of online campaigns, marketers must move beyond easy metrics to focus instead on ones that indicate brand affinity and ROI.

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