Save or Share this Report

For B2C Marketing Professionals

Committing To Meaningful Digital Metrics

July 15, 2009

Primary author headshot


Why Read This Report

Online marketers are much more comfortable measuring their direct response campaigns than either brand or social marketing ones in part because they lack useful key performance indicators (KPIs) for brand and social media efforts. In order to measure the value of all types of online campaigns, marketers must move beyond easy metrics to focus instead on ones that indicate brand affinity and ROI.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Recommended Research