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For Customer Experience Professionals

Communication, Training, And Routines: How Companies Socialize Customer Centricity

February 20, 2014

Why Read This Report

Companies can create a more customer-centric culture by socializing customer focus among all employees. Customer experience (CX) professionals must lead their organizations to communicate the importance of customer centricity, train employees to deliver the intended experience, and establish routines to reinforce customer centricity.

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Table of Contents

  • Companies Don't Do What It Takes To Transform Their Cultures
  • Companies Must Socialize Customer Focus With All Employees
  • RECOMMENDATIONS

  • Start Socializing Customer Focus Now
  • Supplemental Material
  • Related Research Documents

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