Why Read This Report
To understand how well B2B marketers produce and share content that creates interest, relevance, and relationships, we surveyed 113 senior marketers to gauge their content development sophistication and maturity. B2B marketing leaders should use this report to benchmark their team's ability to build content across five dimensions and transform their content approach from inside-out, product- and feature-focused to outside-in customer- and value-focused. This is an update of a previously published report; Forrester reviews and updates its research periodically for continued relevance and accuracy.
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