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For B2B Marketing Professionals

Conflicting B2B Marketing Priorities Threaten To Derail Program Progress

Reexamine Your Tools And Talent First And Then Your Programs

May 24, 2017

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Why Read This Report

B2B marketing leaders are gearing up to deliver on their expanded responsibilities despite overall static budgets in 2017. Our analysis of the Forrester Data Global Business Technographics® Marketing Survey, 2016, along with Forrester's Q2 2016 International B2B Marketing Strategies And Tactics Online Survey, reveals how leaders are wrestling with competing priorities, focusing on increasing ROI, honing new skills, and better leveraging technology.

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Table of Contents

  • Static Budgets Challenge B2B CMOs Who Have More Responsibilities
  • Realigning Talent And Technology Stretches Marketing Budgets
  • Recommendations

  • Reactivate Strategic B2B Program Spending
  • Supplemental Material
  • Related Research Documents

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