Trends Report

Connected Business: A New Style Of Doing Business

CIOs Need To Prepare For Cultural And Organizational Transformation

February 4th, 2014
Dan Bieler, Principal Analyst
Dan Bieler Principal Analyst
With contributors:
Pascal Matzke , Enza Iannopollo , Stefan Ried, Ph.D.

Summary

Macro trends in technology and shifting customer behavior are giving rise to the connected business — which is not defined by technology but is rather a new style of doing business. The responsibility for transforming a company into a connected business ultimately rests with the CEO, but the CIO also plays a central role. CIOs will be responsible for introducing technology solutions that help break down silos, boost cross-team collaboration, drive the end-to-end customer experience, and engage more deeply with customers. In order to succeed, CIOs must go beyond technology enablement and support organizational and cultural transformation. This report presents the strategic imperatives that CIOs must execute to address the four dimensions of transformation: culture, organization, department, and ecosystem.

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