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For B2C Marketing Professionals

Connection: The Spark That Lights Up The European Digital Home

A Technographics® Data Essentials Document

August 29, 2011

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  • By Gina Fleming
  • with Reineke Reitsma,
  • Jacqueline Anderson,
  • Samantha Jaddou

Why Read This Report

With 96% of European online adults using the Internet at least weekly and 99% of European online households having one or more computers (PC, laptop, netbook, iPad, or tablet) at home, the European digital home continues to grow as it adopts a variety of devices. After two consecutive years of contraction, real retail sales in the eurozone grew 0.3% in 2010. Using data from Forrester's European Technographics® Consumer Technology Online Survey, Q4 2010, this report demonstrates trends in European device ownership and highlights opportunities where companies can thrive.

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Table of Contents

  • Mobile Devices Will Define The European Digital Home
  • Device Adoption Fuels The European Digital Home
  • Supplemental Material