Model Overview Report

Conquer Three Emotional Territories To Power Your Brand Experience

Brands Must Plug Into Consumer Emotion To Discover Their Corporate Archetype

December 18th, 2018
Dipanjan Chatterjee, VP, Principal Analyst
Dipanjan Chatterjee VP, Principal Analyst
With contributors:
Keith Johnston , Alex Schanne , Rachel Birrell

Summary

For a CMO to build a powerful brand, it is not enough for her to know that she must infuse it with an energy derived from emotions; she must also know the right emotions to activate in order to create a resonant brand. Read this report to learn about three emotional territories that your brand must conquer to resonate with your customers and prospects.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.