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For eBusiness & Channel Strategy Professionals

Construct The Business Case For Digital Store Transformation

Business Case: The Digital Store Playbook

April 25, 2019

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This is the Business Case report in The Digital Store Playbook For 2019.

Why Read This Report

Retailers today are transforming their physical stores from places to shop to digital centers of engagement. Myriad technology solutions support this transition, including interactive digital signs, in-store apps, mobile POS, and even tools that enable endless-aisle purchasing. This report shows digital business professionals how to use Forrester's Total Economic Impact™ (TEI) methodology to plan, implement, and manage digital store solutions. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Table of Contents

  • Digital Store Investments Require A Compelling Business Proposition
  • Use TEI To Improve The Odds Of Success
  • Details Will Elevate The Business Plan's Stature With Management
  • Recommendations

  • Use TEI To Get Digital Store Solutions On The Agenda
  • Supplemental Material
  • Related Research Documents

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