Vision Report

Consultancies Change The Game For Agencies And Marketers

Adapt By Transforming Your Agency Management Approach

January 30th, 2018
Jay Pattisall, VP, Principal Analyst
Jay Pattisall VP, Principal Analyst
With contributors:
Mike Proulx , Lexie Lawhon , Rachel Birrell

Summary

Global consultancies have entered the agency marketplace. Why should marketers care? Because these new entrants bring skills and a model that disrupts the marketing game for agencies and marketers alike. B2C marketers in large enterprises should read this report to learn how to anticipate these changes and adapt quickly to lead their marketing organization’s response.

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