Consumer Behavior Online: A 2009 Deep Dive
July 27, 2009
Why Read This Report
The Internet is embedded more than ever into consumers' lives, and they are not turning back. People's online behaviors are becoming more integrated into their offline interactions, and it's critical that companies understand where and how to reach them across media channels. Annually, Forrester analyzes online activities, and we've uncovered distinct patterns in how different consumer segments use the channel. Our 2009 data shows a stabilization of consumers' overall time spent with online media. However, engagement with the online channel has deepened, as evidenced by the widespread adoption of such activities as social networking. By taking a deep dive into the range of these behaviors, market researchers can better segment and target their consumers.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Consumer Help Track Their Own Online Behaviors
- Broadband Adoption Continues To Grow
- Online Activity Trends Illustrate Consumers' Online Engagement
- Different Groups Of Consumers Use The Internet Differently
WHAT IT MEANS
- As The Web Matures, More Consumers Specialize Their Use
- Supplemental Material
- Related Research Documents
Understanding The Changing Needs Of The European Online Consumer
May 17, 2011 | Olesia Klevchuk
How Twitter Can Influence eBusiness
May 14, 2009 | Diane Clarkson
Best Practices For Driving Employee Brand Advocacy
May 16, 2008 | Cindy Commander