Trends Report

Consumer Cloud Services Are The Foundation For Multidevice Strategies

A Consumer Product Strategy Introduction To The Personal Cloud

February 9th, 2010
IF
Ian Fogg

Summary

Consumers are embracing cloud services now without realizing it. Amazon.com's Kindle, the Palm Pre, Spotify, virtually every Google product, and a raft of products from other brands are now using cloud thinking to build tangible consumer benefits. The rapid adoption of mobile devices — particularly smartphones and laptops — is increasing consumers' need for new ways of organizing content. The concept of cloud computing has transitioned from debates around arcane technology concepts like data centers and virtualization into real consumer products. As consumers embrace smartphones and laptops and in doing so live the 24x7 digital life, they need convenient ways to use all of their devices in tandem. As personal cloud services become ubiquitous, they will provide that "just works" convenience. All consumer product managers must understand, embrace, and turn the personal cloud to their advantage in their products.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.