Consumer Experience Continuity Opportunity Assessment

March 18th, 2011

George Lawrie Vice President, Principal Analyst

With contributors:

Mike Gilpin , Sander Rose

Summary

For considered purchases, consumers draw on Internet research and their social network for advice and expert guidance before they go to a store. Smart retailers try to keep consumers plugged into their decision support system so that they can help consumers fulfill their trip missions and of course convert more traffic and build more-valuable baskets. Use this self-assessment to assess your opportunity to improve sales by helping your targeted consumers bridge the gap between their online and offline shopping experience.

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