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For CMO Professionals

Consumer Goods Companies Spend More On Digital Marketing

The COVID-19 Pandemic Hastens Trends That Were Already In Motion

August 6, 2020

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Why Read This Brief

For CPG marketers, the COVID-19 pandemic and its associated shelter-at-home restrictions created both a burst of product demand and unexpected media behavior. The result is that digital spend by CPG marketers in the US will decline by only 3.3% in 2020 before roaring back to $14.2 billion by 2025. CMOs should read this report to see how CPG brands will allocate their search advertising, social media advertising, online display advertising, and email marketing budgets to meet rising digital consumer expectations during and after the global pandemic.

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