Trends Report

Consumer Spending In An Economic Recession

The Good, The Bad, And The Status Quo

January 5th, 2009
Abe Garon, null
Abe Garon
PJ
Paul Jackson
With contributors:
Michelle de Lussanet , Laura Wiramihardja , Charles Golvin

Summary

In this economic recession, product strategists at consumer device and service firms are going to have to pay close attention to tightening budgets internally while staying on top of shifting consumer priorities. An evaluation of purchase intentions can determine which products consumers see as essential, and which they consider a luxury; mobile phone and Internet service, for instance, remain steady, while momentum for newer products such as personal navigation devices and satellite radio will slow. While consumer spending on technology will decline during the recession, not all of the news is bad — especially for technologies that provide an affordable alternative to more expensive activities.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.