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Consumerization Drives Smartphone Proliferation

Employees' Choices And Dollars Dictate The Rise Of Android And Apple Devices

December 2, 2011

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Why Read This Report

More than half of US information workers pay for their smartphones and monthly plans, and three-quarters pick the smartphone they want rather than accept IT's choice. What does consumerization's victory over smartphones really mean? At least these three things: First, consumer choice means platform choice, which means you must deliver business apps like SharePoint, chat, and portals on iPhones and Android phones. And that means these apps will be used from any location over any network. Gulp. Second, employees' taste of victory over smartphone selection means they will start pushing for computer choice: Mac and desktop virtualization are the winners here. And third, employees' willingness to share the cost burden means that you can now think about outsourcing some cost of devices, apps, and services to your employees.

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Table of Contents

  • Android And iPhone Devices Have Surpassed BlackBerry At Work
  • Smartphones Seed A Bring-Your-Own-Device Strategy
  • What "Bring Your Own Device" Really Means
  • Consumerization Has Big Implications For Tech Markets
  • Supplemental Material

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