Trends Report

Consumers' Behavior Online: A 2007 Deep Dive

Internet Use Is Up Dramatically, But Offline Media Still Holds Its Own

April 18th, 2008
Ted Schadler, Vice President, Principal Analyst
Ted Schadler Vice President, Principal Analyst
RF
Remy Fiorentino
With contributor:
Michelle de Lussanet

Summary

Forrester has surveyed US heads of household about their technology use for 10 years. We track more than 175 online activities relevant to consumers' daily lives, and we dive deeply into 48 media, shopping, communications, entertainment, and social networking online activities to understand how they are changing over time. Now that broadband is replacing dial-up as the most common access method, consumers are spending more time online engaged in dozens of different activities. This deep dive into consumers' behavior online will arm market research professionals with the tools they need to bring facts and insights into their company's marketing and strategic planning discussions.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.