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For B2C Marketing Professionals

Content Intelligence: Algorithms Assign Meaning And Value To Content

How Artificial Intelligence Technologies Help Marketers Resolve The Content Paradox

March 23, 2017


Why Read This Report

Your content is dumb — the systems that store and deliver it have no inkling of what it's actually about. Tagging is, at best, unsystematic; at worst, it's absent or inappropriate. Content intelligence changes all that. This algorithmic capability automates and scales the process of establishing what content is about (down to its smallest components), what it's good for, and which customers it's for. The upshot will be the kinds of radical content personalization B2C marketers have been shooting for — and eye-popping results. This report introduces content intelligence.

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Table of Contents

  • The Content Paradox: Do You Choose Cost Or Volume Or Quality?
  • Content Intelligence Provides The Answer To The Content Paradox
  • Understanding The Content Intelligence Process
  • App Vendors And Pure Plays Offer Content Intelligence Capabilities
  • What It Means

  • The Future Of Content Shines Bright For Marketers
  • Supplemental Material

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